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Fractional CMO.
Narrative architectZero to scaleMade for foundersThe missing piece

Good marketing is a decision, not a department.

Senior strategy and hands-on execution for founders who are serious about growth, without building a full marketing org.

Services

Embedded strategic leadership. I run your marketing function while you find — or decide you don't need — a full-time hire.

From positioning through launch. Narrative, channel mix, and a plan that actually ships.

What you say, how you say it, and who you say it to. Especially useful when the answer is currently "everything to everyone."

Thought leadership, PR, events, and content that doesn't embarrass your investors.

CRM, automation, analytics, attribution. The infrastructure that lets you stop guessing.

"Hannah brought structure to how we think about our brand. The narrative finally holds together across everything we do."

Reuben John, Co-founder

TrueAim · Insurtech AI

Marble bust

About

12+ years building marketing functions that founders didn't have to babysit. Across crypto, DeFi, fintech, gaming, fashion, and prestige. Based in Zurich. Comfortable in boardrooms and Discord servers. Fluent in translating between founders who think in product and audiences who think in value.

Goodmarketingstartswith adecision.